Steelbird Helmets’ 2nd RiderZ Shoppe in Delhi
Date: 22 Apr 2014
Steelbird
Hi-Tech India Ltd, India’s largest ISI helmet brand having a technical collaboration
with Bieffe- World's Number One in helmets, has opened its second RiderZ Shoppe
retail outlet in New Delhi. The RiderZ Shop is a one stop shop for bikers,
with a range of helmets, jackets and suits, gloves, goggles and pannier
boxes in store.
Rajeev Kapur,
Managing Director Steelbird Helmets said, “Our objective is to provide best
quality riding gear with a huge range of products at the doorstep of the
consumer. We shall keep introducing new and hi-tech biking gear in due course
of time in these shops.
“Although
Steelbird has a significant presence in multi-brand stores with a widespread
distribution network, we realized that there is a need to enter the direct
marketing retail model to spend qualitative time, giving information about the
products the way we desire,” added Mr. Kapur.
Shailendra
Jain Head- Sales & Marketing further explained that after the success of
first pilot project in Karol Bagh; Steelbird has set up its second Shoppe
in Virendra Nagar, Delhi. This was possible due to good response and demand of
Steelbird products in India. You can find super bikes and lot of trendy bikes
in the possession of youngster these days. To ride these bikes one must have
riding gears which we will provide through these Shoppe’s. To begin with we are
selling Steelbird‘s exclusive range of helmets, pannier boxes, bikers gloves,
shoes, jackets goggles and other allied products. We shall keep introducing new
and hi-tech biking gears in due course of time in these Shoppes.
Elaborating
the expansion plans, Jain added, “Within next 2 years, we intend to open around
200 Riderz Shoppe across India. He added “Indian two wheeler industries has
maximum share of motorcycles, creating a huge market for biking gears. However,
the riders have hardly any choice if he wishes to buy authentic branded and
international quality riding gears. By opening Riderz Shoppe, we are certainly
bridging this huge gap and also educating people to go for qualitative products
as every single product we are offering will help the riders to drive safely
with style.”
Source: Steelbird Hi-Tech India